A Boundary Theory Investigation of the Product Manager's Role
运用边界跨越理论和角色理论，研究消费品行业产品经理的角色，分析环境不确定性、边界跨越、角色冲突与模糊性对工作满意度、紧张感和绩效的影响。
Boundary spanning theory and role theory are used to examine the product manager's role in consumer industries. A research model depicting associations between environmental uncertainty, boundary spanning, role conflict and ambiguity, job satisfaction, tension and performance, and moderating variables is developed and tested with bivariate correlations, path analysis, and ANOVA. Implications of the results are given.