Confucian Trustworthiness and the Practice of Business in China
本文探讨儒家诚信概念及其在中国商业实践中的体现，并回应了对儒家强调诚信的若干质疑，适合研究商业伦理与中国文化的学者参考。
Confucius’s teachings fall under four headings: “culture, moral conduct, doing one’s best, and being trustworthy in what one says” (7/25). Trust or, more precisely, being trustworthy, plays a central role in the Confucian ethic. This paper begins by examining the Confucian concept of trustworthiness. The second part of the paper discusses how the ideal of trustworthiness makes itself felt in business practices within China. The paper concludes by raising and addressing several objections to the Confucian emphasis on trustworthiness.