🌙

发展中国家分销渠道中的经销商依赖水平与互惠行为

Dealer Dependence Levels and Reciprocal Actions in a Channel of Distribution in a Developing Country

Journal of Marketing · 1989
被引 276
人大 AFT50UTD24ABS 4*

中文导读

研究了发展中国家卖方市场中工业品分销渠道的依赖与互惠行为,基于印度碳化钨工具行业数据验证了概念框架,强调渠道情境对理论发展的重要性。

Abstract

The primary purpose of this article is to expand our understanding of the dependence and reciprocal action constructs in distribution channel relationships. The authors develop a conceptual framework for channel relationships involving the exchange of industrial products within sellers' markets in developing countries. The framework is tested with data collected in the tungsten carbide tool industry in India. Results are generally supportive of the conceptual framework and illustrate the need to (1) take the channel context into account in developing channel theory and (2) perform empirical studies in a wide variety of channel settings.

分销渠道经销商依赖互惠行为发展中国家工业品市场