Risk Handling Strategies in Industrial Vendor Selection Decisions
将工业采购商的供应商选择视为面对概率结果(即风险)的决策问题,通过全国实验发现,处理风险的方式受当前供应商忠诚度和决策问题框架的影响。
This article approaches the industrial buyer's vendor selection decision process as one of problem solving in the face of probabilistic outcomes, i.e., risk. The findings of the national experiment reported here suggest that methods of handling risk in vendor selection decisions are mediated by loyalty to current vendors and by the way the industrial buyer perceives or frames the decision problem.