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工业供应商选择决策中的风险处理策略

Risk Handling Strategies in Industrial Vendor Selection Decisions

Journal of Marketing · 1985
被引 72
人大 AFT50UTD24ABS 4*

中文导读

将工业采购商的供应商选择视为面对概率结果(即风险)的决策问题,通过全国实验发现,处理风险的方式受当前供应商忠诚度和决策问题框架的影响。

Abstract

This article approaches the industrial buyer's vendor selection decision process as one of problem solving in the face of probabilistic outcomes, i.e., risk. The findings of the national experiment reported here suggest that methods of handling risk in vendor selection decisions are mediated by loyalty to current vendors and by the way the industrial buyer perceives or frames the decision problem.

供应商选择风险管理工业采购决策行为