Multiple Business Goals Sets as Determinants of Marketing Channel Conflict: An Empirical Study
研究了多重商业目标集如何决定营销渠道中的冲突，通过实证分析揭示目标差异对渠道关系的影响，对营销管理者和渠道研究者有参考价值。
Jehoshua Eliashberg, Donald A. Michie, Multiple Business Goals Sets as Determinants of Marketing Channel Conflict: An Empirical Study, Journal of Marketing Research, Vol. 21, No. 1 (Feb., 1984), pp. 75-88