Measurement Issues in Time-Series Research: Reliability and Validity Assessment in Modeling the Macroeconomic Effects of Advertising
研究了时间序列研究中广告宏观经济效应建模的信度和效度问题，为相关研究者提供了测量评估的参考。
Nicholas M. Didow, Jr., George R. Franke, Measurement Issues in Time-Series Research: Reliability and Validity Assessment in Modeling the Macroeconomic Effects of Advertising, Journal of Marketing Research, Vol. 21, No. 1 (Feb., 1984), pp. 12-19