Salience Effects in Brand Recall
通过五个不同产品类别的实验，研究了品牌显著性对品牌回忆的影响，发现提高一个品牌的显著性会显著损害对竞争品牌的未提示回忆。
The effects of brand salience on brand recall were investigated in five experiments, each involving a different product category. The authors demonstrate that increasing the salience of a single brand can significantly impair unaided recall of competing brands. The effect was observable even in the early stages of the recall process.