The Application of Geometric Programming to Marketing Problems
几何规划是一种新技术，能处理营销中常见的非凸最大化问题，为建模和优化复杂营销问题提供便捷结构。
Geometric programming (GP) is a new technique that appears to have significant potential in marketing. Researchers have avoided optimization models in marketing, partially because empirical estimates of typical marketing response functions suggest nonconvex maximization problems not easily handled by conventional nonlinear programming. GP now offers a convenient structure for modeling and optimizing the realistic complexity of many important marketing problems.