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直销中的期望满足与离职

Met Expectations and Turnover in Direct Selling

Journal of Marketing · 1991
被引 30
人大 AFT50UTD24ABS 4*

中文导读

研究了直销人员中,期望满足(即工作预期与实际体验的差异)与离职行为的关系,发现留任者和离职者在期望满足上存在显著差异,对管理者有参考价值。

Abstract

Met expectations, the difference between what one expects on the job and what one experiences, has not been discussed as a precursor to turnover among salespeople. The authors’ study of direct salespeople shows that stayers and leavers differ significantly on met expectations in both cross-sectional and longitudinal analyses. The managerial usefulness of such findings is discussed.

离职意向直销期望满足