A Clusterwise Regression Method for Simultaneous Fuzzy Market Structuring and Benefit Segmentation
提出一种聚类回归方法，能同时进行模糊市场结构划分和利益细分，帮助营销研究者更精准地识别细分市场。
Michel Wedel, Jan-Benedict E. M. Steenkamp, A Clusterwise Regression Method for Simultaneous Fuzzy Market Structuring and Benefit Segmentation, Journal of Marketing Research, Vol. 28, No. 4 (Nov., 1991), pp. 385-396