Conceptualizing Involvement
这篇综述梳理了卷入的前因，包括个人、对象和情境特征，并探讨了这些因素如何影响消费者在广告、产品和购买决策中的卷入水平。
Abstract A state-of-the-art review paper for the construct of involvement is presented. This paper outlines prior studies which show the antecedents of involvement to be due to personal characteristics, object characteristics and/or situational characteristics. One or more of these factors is proposed to influence the consumer's level of involvement in various research areas of involvement with advertising, involvement with products and involvement with purchase decisions.