Product Development in the Chemical Industry: A Description of a Maturing Business*
本文分析了化学工业中不同产品/市场板块的业务需求差异，进而探讨新产品开发机会，为管理者提供建议。
To help us understand the massive complexity of the chemical industry, Robert A. Linn breaks it down into product/market sectors that show differing business requirements, and hence, differing new product development requirements. This is an important industry that has struggled through the 1970s with sharp changes in external pressures and very little technological excitement. Where are the new product opportunities in an industry such as this? How do you pursue them? On the basis of his years of experience in the industry, Linn offers some suggestions and some challenges for managers.