Simulation Experiments in Choice Simplification: The Effects of Task and Context on Forecasting Performance
通过模拟实验研究任务和情境因素如何影响选择简化策略的预测绩效，为营销研究人员优化预测模型提供参考。
Rick L. Andrews, Ajay K. Manrai, Simulation Experiments in Choice Simplification: The Effects of Task and Context on Forecasting Performance, Journal of Marketing Research, Vol. 35, No. 2 (May, 1998), pp. 198-209