A General Approach to Product Design Optimization Via Conjoint Analysis
介绍了POSSE方法，一种利用联合分析数据优化产品/服务设计的通用程序，通过响应面技术建模消费者选择模拟器输出，并根据目标函数性质采用不同优化方法。
This paper describes some of the features of POSSE (Product Optimization and Selected Segment Evaluation), a general procedure for optimizing product/service designs in marketing research. The approach uses input data based on conjoint analysis methods. The output of consumer choice simulators is modeled by means of response surface techniques and optimized by different sets of procedures, depending upon the nature of the objective function.