Toward a Theory of the Product Life Cycle: Explaining Diversity
基于文献中的消费者采用和重复购买行为的时间模式假设，通过模拟模型评估这些假设对产品生命周期形状的影响，并得出未来研究的命题。
Certain assumptions about the temporal patterns of consumer adoption and repeat buying behavior are derived from the literature. By means of a simulation model the impact of these assumptions on the shape of the product life cycle is assessed. Conclusions are derived in the form of propositions for future research.