The Effects of Decoy Gambles on Individual Choice
通过真实金钱激励的实验，研究诱饵选项（不对称占优或折中选项）是否仍会影响个体选择，发现诱饵效应在真实激励下依然存在。
Abstract A number of studies demonstrate that individual choice can be influenced by alternatives which should be irrelevant according to standard choice theory. In these studies it has been observed that introducing a decoy option, which is either asymmetrically dominated by a target option or which makes the target a compromise, increases the likelihood of choosing the target. A common feature of earlier research on decoy effects is the use of hypothetical choice tasks. The aim of this paper is to investigate decoy effects in a properly controlled experiment where subjects are given real incentives. Here, monetary gambles are used as alternatives. The results demonstrate that decoy effects persist despite the use of real incentives.