Hedonic Consumption: Emerging Concepts, Methods and Propositions
定义了享乐消费，即消费者行为中与多感官、幻想和情感相关的产品使用体验，并探讨了其理论渊源、与传统观点的差异、方法论含义及在心理构念、产品类别、产品使用和个体差异四个领域的命题。
This paper defines hedonic consumption as those facets of consumer behavior that relate to the multisensory, fantasy and emotive aspects of product usage experience. After delineating these concepts, their theoretical antecedents are traced, followed by a discussion of differences between the traditional and hedonic views, methodological implications of the latter approach, and behavioral propositions in four substantive areas relevant to hedonic consumption—mental constructs, product classes, product usage and individual differences. Conclusions concern the usefulness of the hedonic perspective in supplementing and extending marketing research on consumer behavior.