Corrective Advertising and Affirmative Disclosure Statements: Their Potential for Confusing and Misleading the Consumer
研究发现，美国联邦贸易委员会用“简明英语”设计的纠正性广告和披露声明，可能被大部分人群广泛误解，从而无法达到改变消费者信念的预期效果。
If the meaning contained in a remedial message has not been satisfactorily comprehended, then its intended impact upon consumer beliefs cannot logically be achieved. The present investigation, employing three heterogeneous samples, found that remedial messages using “plain English” developed and proposed by the FTC may be widely misunderstood by large segments of the population.