Cross-National Analysis of Diffusion of Consumer Durable Goods in Pacific Rim Countries
使用Bass新产品增长模型，分析了四个主要太平洋沿岸国家耐用消费品的扩散过程，检验了国家特定效应和领先滞后时间效应，为制定进入这些市场的营销策略提供指导。
The Bass new product growth model is used for cross-national analysis of diffusion processes of durable goods in four major Pacific Rim countries. The estimated coefficients are used to test the hypotheses on country-specific effects and on lead- and lag-time effects on the diffusion rates of consumer durable goods in the Pacific Rim countries. On the basis of the empirical findings, managerial implications are derived and discussed to provide insights into the relationships between diffusion processes and country-specific characteristics. These insights may serve as guidelines in formulating effective marketing strategies for introducing new products into Pacific Rim markets.