Using Economic Incentives to Distinguish Perception Bias from Discrimination Ability in Taste Tests
研究了如何通过经济激励来区分消费者在口味测试中的感知偏差和真实辨别能力，对市场研究和消费者行为分析有参考价值。
Kin-Nam Lau, Gerald Post, Albert Kagan, Using Economic Incentives to Distinguish Perception Bias from Discrimination Ability in Taste Tests, Journal of Marketing Research, Vol. 32, No. 2 (May, 1995), pp. 140-151