Product/Market Innovations: A Study of Top Management Involvement Among Four Cultures
基于跨文化样本的高层管理者调查数据，研究了高层管理参与对新产品开发的影响，发现职能专业比文化背景更能影响创新，但战略管理活动及其与创新的关联因文化而异。
Over the years, many authors have stressed that successful new product development requires the support of top management. Harvey Hegarty and Richard Hoffman explore this involvement through survey data obtained from top managers employed by a cross‐cultural sample of organizations. Reported influence on innovations varied by the respondents' functional specialties rather than their cultural backgrounds. However, both the use of strategic management activities and their association with influence on innovations were found to vary across cultures.