The Impact of the Marketing Concept on New Product Planning
通过实证研究，探讨了采纳营销理念对新产品规划的影响，填补了相关领域的研究空白。
A survey of marketing literature reveals that little, if any, empirical research has been done to examine the impact of the adoption of the marketing concept on new product planning. The purpose of this paper is to describe a research study done to fill this void.