How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy x Copy Interactions for Partial Comparative Advertisements
研究了部分比较广告中，事实性声明之间的互动如何导致消费者被误导，揭示了广告文案组合产生欺骗性效果的机制。
Michael J. Barone, Paul W. Miniard, How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy x Copy Interactions for Partial Comparative Advertisements, Journal of Marketing Research, Vol. 36, No. 1 (Feb., 1999), pp. 58-74