Attorney Advertising: A Consumer Perspective
回顾最高法院确立消费者接收商业言论权利的判决,通过调查揭示消费者认为重要的律师选择标准与实际使用标准之间的显著差异,并探讨专业广告缩小这一信息差距的能力。
Supreme Court decisions that have established the consumer's right to receive commercial speech are reviewed, followed by survey results showing substantial discrepancies between the attorney selection criteria that consumers rate important and those actually used. The ability of professional advertising to reduce this information gap is then discussed.