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律师广告:消费者视角

Attorney Advertising: A Consumer Perspective

Journal of Marketing · 1980
被引 38
人大 AFT50UTD24ABS 4*

中文导读

回顾最高法院确立消费者接收商业言论权利的判决,通过调查揭示消费者认为重要的律师选择标准与实际使用标准之间的显著差异,并探讨专业广告缩小这一信息差距的能力。

Abstract

Supreme Court decisions that have established the consumer's right to receive commercial speech are reviewed, followed by survey results showing substantial discrepancies between the attorney selection criteria that consumers rate important and those actually used. The ability of professional advertising to reduce this information gap is then discussed.

法律市场营销消费者行为广告商业言论