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当今市场中的数量折扣

Quantity Discounts in Today's Markets

Journal of Marketing · 1980
被引 4
人大 AFT50UTD24ABS 4*

中文导读

数量折扣已成为企业营销策略的重要部分,但通胀、并购和精明买家导致折扣支出增加而销量未增。本文提出计算机辅助方法以调整折扣结构,保留其原有利益。

Abstract

Now universally expected quantity discounts can be an important component of a firm's marketing strategy. However, companies have discovered that inflation, mergers, and increasingly sophisticated buyers collectively generate higher discount payouts without any increase in volume. Steps can be taken to preserve the benefits originally associated with discount structures. The author outlines the basic features of a computer-assisted method for making these necessary revisions.

市场营销经济学产业组织商业策略