Consumer Socialization, Parental Style, and Developmental Timetables in the United States and Japan
比较了美国和日本母亲在消费者社会化中的差异：日本母亲更注重耐心引导和延迟独立消费，而美国母亲更早鼓励孩子自主消费。
In this article, the author examines consumer socialization, parental age expectations, and overall patterns of parent–child interactions in a cross-national context. Socialization is defined by a patient, maturational approach to parenting in Japan and by a greater emphasis on autonomy in the United States. Japanese mothers have late consumer-related developmental timetables and maintain greater control over their children's consumption than do American mothers, who encourage and expect the earlier development of independent consumption.