Perceived Age and Attractiveness of Models in Cigarette Advertisements
研究让561人评估50个香烟广告中模特的年龄和吸引力，发现17%的模特平均被感知为显著小于25岁，违反烟草业自愿广告准则；年轻模特出现在面向年轻读者的杂志和薄荷醇品牌广告中更频繁，且被所有年龄的观众认为更具吸引力。
A sample of 561 persons judged the age and attractiveness of the models in 50 cigarette ads. Seventeen percent of the models were perceived, on average, to be significantly younger than 25 years of age, an apparent violation of the tobacco industry's voluntary advertising code. Cigarette ads with young persons were found to appear more often in magazines with younger audiences and for menthol brands. Regardless of viewer age, younger models were judged as more attractive than older models.