Emerging Role of Technology Licensing in the Development of Global Product Strategy: Conceptual Framework and Research Propositions
从许可方视角构建概念框架，识别导致技术许可的产品市场、行业和资源因素，并提出这些因素如何影响技术许可的命题，最后将技术许可与企业产品战略的不同维度联系起来。
In the context of mode of entry into new markets, existing theory tends to identify technology licensing as a step toward or an alternative to wholly owned subsidiaries. However, recent trends in technology licensing indicate that technology licensing is used increasingly as a conscious, proactive component of a technology-based firm's global product strategy. The authors present a conceptual framework from the licensor's perspective on technology licensing by combining the existing literature and licensing practices in industry to identify the antecedent product market, industry level, and resource-based factors that lead to technology licensing. They also present propositions on how these factors affect technology licensing and conclude by linking technology licensing to different dimensions of a firm's product strategy.