Cohort Analysis: An Aid to Strategic Planning
解释队列分析方法，帮助战略规划者区分年龄与队列效应对消费者行为的影响，并用1969、1975、1979年全国调查数据演示其应用。
Strategic planning requires anticipating environments, and cohort analysis can be useful in anticipating change. It represents a new way of thinking about existing relationships, especially age-consumer behavior relationships. It can suggest when such relationships are the results of aging and when they are the results of cohort membership. The methodology is explained and then illustrated with an analysis of data taken from nationwide surveys conducted in 1969, 1975, and 1979.