Advertising Substantiation and Advertiser Response: A Content Analysis of Magazine Advertisements
研究了联邦贸易委员会广告证实计划实施后，杂志广告中属性声明数量减少、证据类型变化，但信息量未提升。
Advertising substantiation has been a source of considerable agitation to advertisers and agencies for the past decade. This study investigated what changes occurred in print advertisements following the inception of the FTC program. The results indicate that the number of attribute claims may have decreased somewhat and the types of evidence supporting claims have changed, but that the level of informativeness in magazine ads has not.