Market-Based Assets and Shareholder Value: A Framework for Analysis
提出了一个营销与金融交叉领域的分析框架，认为营销的核心是开发和管理基于市场的资产（如客户关系、渠道关系），这些资产通过加速和增强现金流、降低其波动性和脆弱性来提升股东价值。
The authors develop a conceptual framework of the marketing–finance interface and discuss its implications for the theory and practice of marketing. The framework proposes that marketing is concerned with the task of developing and managing market-based assets, or assets that arise from the commingling of the firm with entities in its external environment. Examples of market-based assets include customer relationships, channel relationships, and partner relationships. Market-based assets, in turn, increase shareholder value by accelerating and enhancing cash flows, lowering the volatility and vulnerability of cash flows, and increasing the residual value of cash flows.