The biotechnology industry and strategies of biodiversity conservation: The influence of managerial interpretations and risk propensity
基于北美生物技术企业的问卷调查，发现管理者对生物多样性保护的解读（机会或威胁）及其风险倾向显著影响企业采取的保护策略，高风险倾向下机会解读会转化为主动的环境响应。
This article presents the results of a questionnaire-based mail survey which was conducted to examine the influence of managerial cognitions on the strategies for biodiversity conservation undertaken by individual companies in the North American biotechnology industry. The study confirmed that managerial issue interpretations and risk propensities were significant influences on organisational actions for biodiversity preservation. More specifically, the biodiversity conservation strategies undertaken by individual companies were influenced by whether or not the managers of these companies interpreted biodiversity conservation as an opportunity or a threat as well as the propensity of these managers to undertake risk on behalf of their companies. This article concludes that opportunity interpretations of biodiversity conservation by managers of biotechnology companies will be translated into proactive environmental responsiveness strategies in uncertain environments only if these managers also exhibit a high risk propensity. Copyright © 1999 John Wiley & Sons, Ltd and ERP Environment.