Judgment Based Marketing Decision Models: Problems and Possible Solutions
通过对比两项实地研究和三项实验室实验，分析了影响基于判断的营销决策模型有效性的因素，为模型使用者和构建者提供了改进建议。
This paper presents a comparative analysis of the findings of two field studies and three recent laboratory experiments that assessed the efficacy of judgment based models in aiding marketing decision making. This analysis indicates factors that may affect the effectiveness of these models. The implications of the findings for users of judgment based marketing decision models as well as model builders are discussed, and suggestions are made for future research to improve the models’ effectiveness.