Problems in demand estimation for a new technology
本文回顾了29种用于测量新电信服务需求的研究方法，指出其设计和执行中的问题，并提出改进需求估计准确性的建议。
It is difficult to estimate demand for a new product or service when a prelaunch test market is not practical. This is often the case for products that incorporate advanced technology. In this article, Robert Thomas reviews 29 different research methodologies used to measure demand for a new telecommunications service. He found several problems in how the research was designed and executed and offers a number of suggestions for improving the accuracy of demand estimates.