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个人与组织变量:它们对工业销售人员奖励效价的相对影响

Personal and Organizational Variables: Their Relative Effect on Reward Valences of Industrial Salespeople

Journal of Marketing Research · 1983
被引 61
人大 AFT50UTD24ABS 4*

中文导读

研究了个人和组织因素如何影响工业销售人员对不同奖励的重视程度,帮助管理者设计更有效的激励方案。

Abstract

Thomas N. Ingram, Danny N. Bellenger, Personal and Organizational Variables: Their Relative Effect on Reward Valences of Industrial Salespeople, Journal of Marketing Research, Vol. 20, No. 2 (May, 1983), pp. 198-205

市场营销销售管理组织行为工业销售