Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach
研究了消费者在试用产品时，先前广告如何影响其处理过程，采用结构建模方法分析，对营销和广告研究者有参考价值。
Deanna S. Kempf, Robert E. Smith, Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach, Journal of Marketing Research, Vol. 35, No. 3 (Aug., 1998), pp. 325-338