The Battle in Seattle
研究了关于企业文化的两种世界观之间的意识形态冲突，以世贸组织西雅图会议为例，并借助麦金太尔的理论进行阐释与调和。
This paper investigates the broad ideological conflict between world views on corporate culture. Two views are identified: one encompassing standard liberal economic philosophy; the other taking broader notions of corporate culture from ethics theory. The conflict that surrounded the World Trade Organization meeting in Seattle is used as an illustration of the current conflict between these views. The writings of Alasdair MacIntyre are employed as a means of elucidating and reconciling these two world views.