Consumer Ethnocentrism: Construction and Validation of the CETSCALE
提出了消费者民族中心主义的概念，并构建和验证了测量工具CETSCALE，通过四项研究证明了其信度和效度，对预测相关理论构念有中等效果。
The concept of consumer ethnocentrism is introduced and a corresponding measure, the CETSCALE, is formulated and validated. Four separate studies provide support for the CETSCALE's reliability and convergent and discriminant validity. A series of nomological validity tests show consumer ethnocentrism to be moderately predictive of theoretically related constructs.