Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of Sales
研究了消费者购买意愿和管理判断在解释销售变化中的相对信息贡献，发现两者结合能更好预测销售，对营销决策者评估预测方法有参考价值。
Murphy A. Sewall, Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of Sales, Journal of Marketing Research, Vol. 18, No. 2 (May, 1981), pp. 249-253