Estimating Parameters of the Autocorrelated Current Effects Model from Temporally Aggregated Data
研究了如何从时间聚合数据中估计自相关当前效应模型的参数,对处理营销数据中时间聚合问题的研究者有参考价值。
Vinay Kanetkar, Charles B. Weinberg, Doyle L. Weiss, Estimating Parameters of the Autocorrelated Current Effects Model from Temporally Aggregated Data, Journal of Marketing Research, Vol. 23, No. 4 (Nov., 1986), pp. 379-386