New Product Models: Practice, Shortcomings and Desired Improvements
研究调查了行业在新产品开发中如何使用模型，指出了现有模型的不足和期望改进，对模型开发者、供应商和用户有参考价值。
Vijay Mahajan and Jerry Wind report the results of a study conducted to assess the role of new product models in supporting and improving the new product development process. The study focused on current industry practice in deciding which models and methods to use, their shortcomings and desired improvements. The results have implications for developers, suppliers and users of new product forecasting models. The article concludes with a research and implementation agenda to further foster and benefit from advances in new product models.