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关于单维测量的评估:内部一致性、外部一致性与整体一致性标准

On the Assessment of Unidimensional Measurement: Internal and External Consistency, and Overall Consistency Criteria

Journal of Marketing Research · 1987
被引 150
人大 AFT50UTD24ABS 4*

中文导读

提出了评估单维测量的内部一致性、外部一致性和整体一致性标准,为市场营销和心理测量等领域的研究者提供了测量工具可靠性的判断依据。

Abstract

James C. Anderson, David W. Gerbing, John E. Hunter, On the Assessment of Unidimensional Measurement: Internal and External Consistency, and Overall Consistency Criteria, Journal of Marketing Research, Vol. 24, No. 4 (Nov., 1987), pp. 432-437

市场营销心理测量学统计学计量经济学