Formulating Push Marketing Strategies: A Method and Application
提出一种方法，帮助营销经理评估不同营销组合策略的利润影响，并识别高收益的推式策略。
“Push” marketing strategies can create additional profit opportunities within the marketing channel. This paper describes a method that provides marketing managers with information on the profit impact of various marketing mix strategies. A study is described in which high yield “push” strategies are identified.