Should I Buy This When I Have So Much?: Reflection on Personal Possessions as an Anticonsumption Strategy
研究提出让消费者反思近期使用过的个人物品，能暂时降低购物欲望，减少冲动购买和支付意愿，为政策制定者和消费者提供一种抑制过度消费的实用策略。
Despite having ample possessions, many Western consumers continue to buy new things frenetically. The authors propose an approach to resist shopping temptations and stifle the buying urge: getting consumers to reflect on and evoke a momentary desire for recently used possessions. This research contributes to the anticonsumption literature by theorizing that the desire to consume, like willpower, may function as a limited motivational resource: it becomes depleted upon reflecting about favored personal possessions, leaving less desire for subsequent shopping urges. Across four studies, consumers who reflected on their recently used personal possessions experienced less desire for an unexpectedly encountered product, were less likely to buy impulsively, and expressed a lower willingness to pay for new products. The authors advance anticonsumption theory by broadening its scope. In addition to the previously proposed rejection, restriction, and reclaim strategies to help individuals shrug off marketing overtures and regulate purchasing activity, the authors suggest reflection as a practical intervention for policy makers, consumer advocates, and consumers to encourage prudent consumption.