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应对滞胀:自愿简化

Coping with Staglation: Voluntary Simplicity

Journal of Marketing · 1981
被引 52
人大 AFT50UTD24ABS 4*

中文导读

探讨滞胀如何催生自愿简化消费者群体,并分析该群体对市场营销的影响。

Abstract

Stagflation, a significant economic, social, and political phenomenon since the Depression, is changing consumers and creating a voluntary simplifier consumer segment. This paper outlines the impact of stagflation and focuses on the simplifier segment and its implications for marketing.

消费者行为市场营销经济学滞胀