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市场结构分析:基于使用替代性的产品层次聚类

Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-in-Use

Journal of Marketing · 1981
被引 48
人大 AFT50UTD24ABS 4*

中文导读

利用产品使用数据,基于使用替代性标准,通过一种关注解释方差的层次聚类方法,识别出金融服务中具有管理意义的产品市场结构。

Abstract

In this paper, product usage data, employing a substitution-in-use criterion, are analyzed and shown to yield managerially useful product-market structures for financial services. These structures are identified through a form of hierarchical clustering which is different from traditional clustering routines in that it focuses on the explained or accounted for variance in the categorization of objects, thereby reducing groupings due to chance covariation.

市场结构产品聚类金融服务层次聚类替代性分析