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黄金时段和日间电视广告中模特感知属性:一种人物感知方法

Perceived Attributes of Models in Prime-Time and Daytime Television Commercials: A Person Perception Approach

Journal of Marketing Research · 1983
被引 6
人大 AFT50UTD24ABS 4*
广告学消费者心理学媒体研究社会心理学