🌙

标准化投资组合模型的实证比较

An Empirical Comparison of Standardized Portfolio Models

Journal of Marketing · 1983
被引 59
人大 AFT50UTD24ABS 4*

中文导读

利用一家财富500强公司15个业务单元的数据,比较了多种标准化投资组合模型在业务定位上的差异,并讨论了管理启示。

Abstract

Given the popularity and diversity of the various standardized portfolio models, a critical management question is which of the various standardized portfolio models to select. Using PIMS data for 15 businesses (SBUs) of a Fortune 500 firm, this paper compares the positionings of these businesses on a number of standardized portfolio models. Managerial implications of these results are discussed.

投资组合战略管理实证研究商业分析