The Impact of Advertising on the Price of Consumer Products
探讨广告是否提高价格这一争议问题，通过区分出厂价与消费价、相对价格与绝对价格，调和了看似矛盾的实证证据。
This article examines one of the most controversial issues in marketing, “Does advertising increase prices?” It reviews arguments and empirical research published on both sides and concludes that an approach which distinguishes factory from consumer prices, and relative from absolute prices, can reconcile much of what has been considered conflicting evidence on this question.