Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory
比较了LISREL和PLS两种结构方程模型在营销数据中的应用，指出PLS能克服LISREL在数据不满足最大似然估计要求时的问题，并分析了两种方法结果差异的原因。
In marketing applications of structural equation models with unobservable variables, researchers have relied almost exclusively on LISREL for parameter estimation. Apparently they have been little concerned about the frequent inability of marketing data to meet the requirements for maximum likelihood estimation or the common occurrence of improper solutions in LISREL modeling. The authors demonstrate that partial least squares (PLS) can be used to overcome these two problems. PLS is somewhat less well-grounded than LISREL in traditional statistical and psychometric theory. The authors show, however, that under certain model specifications the two methods produce the same results. In more general cases, the methods provide results which diverge in certain systematic ways. These differences are analyzed and explained in terms of the underlying objectives of each method.